A mid-market consultancy engaged us to help achieve marketing goals and skill-up their in-house team at the same time.
A growing mid-market consultancy in Washington, DC reached out to TalentSum for guidance on how to build a marketing strategy and implementation roadmap to achieve their marketing goals. TalentSum recommended engaging a Fractional CMO to work alongside the in-house marketing team to not only build the strategy and roadmap but also to complete projects and skill-up the team while working.
During the engagement, TalentSum's Fractional CMO analyzed the company's real needs, assessed the online brand, and evaluated the existing website. The CMO developed a talent/corporate brand and message and implemented a set of projects to establish a lean digital marketing platform, connect and convert leads to sales, and develop targeted programs.
The engagement not only achieved the company's marketing goals but also skilled up the in-house marketing team. By working closely with TalentSum's Fractional CMO, the team gained new mental structures of how marketing should work as it relates to the company. The team learned various skills, including branding positioning, messaging architecture, website design improvements, content marketing strategy, and SEO.
As a result of the engagement, the company now has a clear marketing strategy and implementation roadmap to guide its marketing efforts, and the in-house marketing team is skilled and capable of executing on that plan. The various projects have been completed, setting the company up for future marketing success.