A team of medical experts engaged us to help them launch a new healthcare firm and set a new foundation for talent.
The engagement began with a set of discovery sessions and advisory support sessions to help the core team structure a solid foundation across marketing and talent acquisition. The executive collaborated through ad-hoc breakout sessions, check-ins, and support via phone, text, and email, and worked in a completely transparent manner.
During their time together, the executive advised the team - and developed digital best practices, corporate and marketing strategy, go-to-market strategy, digital website, corporate brand, content marketing, leads development, and more. The executive launched the new brand and digital presence within a few weeks – allowing the firm to pivot efforts away from setup and instead focus on promoting the business and attracting patients/customers.
As a bonus, the executive set up a shared Google Drive and packed it with necessary company-specific resources, roadmaps and guides, and outlines for new processes – all for current/future work across marketing strategy, SEO, content, branding, go-to-marketing, patient portal development, competitive analysis, tech/tools comparisons and best practices, talent acquisition and recruiting, and more. This created a “container” for everything they did together and helped to organize the structure for the new marketing/sales and talent acquisition functions. It also provided a way to effectively collaborate across multiple strategy docs, “sandbox” exercises, content outlines, new processes, and more.
After the marketing and talent acquisition foundation was set, the fractional executive continued to work behind the scenes to implement and connect various technologies (patient portal, payment system, CRM, marketing automation software, etc.), build up the content suite and expand content marketing efforts, scale up social media across platforms, and develop a scaleable lead generation program to deliver leads to sales.