A growing data analytics consultancy partnered with TalentSum's Fractional CMO to access ongoing strategic marketing support and drive growth in their industry.
The CEO of a growing data analytics consultancy reached out to TalentSum for a Fractional CMO to provide ongoing strategic marketing support and assistance in the form of a part-time, senior-level marketing executive. The Fractional CMO's scope of services included developing and executing marketing strategies, identifying and targeting potential customers, creating and distributing content, analyzing data and translating it into insights, and providing executive-level assistance in other areas.
In addition to these services, the Fractional CMO collaborated with the consultancy to identify areas of growth and improvement in their talent acquisition and recruitment marketing efforts. The CMO provided recommendations and guidance on best practices for the attraction and engagement of candidates  and shared insights on emerging trends and technologies that could be leveraged to gain a competitive advantage.
Throughout the engagement, the Fractional CMO acted as a trusted advisor to the consultancy, offering expertise and insights to help the company achieve its marketing and talent objectives. The Fractional CMO was available on short notice via various communication channels to provide technical support and address any issues that arose.
The Fractional CMO also worked closely with the consultancy to ensure that all marketing efforts aligned with the company's brand and messaging. By gaining a deep understanding of the company's culture, values, and unique selling proposition, the Fractional CMO created compelling and effective marketing campaigns that resonated with the target audience.
Overall, the engagement with TalentSum's Fractional CMO proved to be a valuable investment for the data analytics consultancy. Leveraging the CMO's expertise and guidance, the company developed and executed effective marketing and talent strategies, planned for growth, and was set up to gain a competitive advantage in the marketplace.
